Bart Starr remains one of the most respected figures in American football history, both for his achievements on the field and his dignified life off it. Known for his intelligence as a quarterback and his ability to inspire his teammates, Starr built a career that left a lasting mark on the NFL. His net worth was the result of decades of success in football, coaching, endorsements, public speaking, and wise investments.
From his days as a young player in Alabama to becoming a Super Bowl champion with the Green Bay Packers, Starr maintained a reputation for discipline, determination, and humility. His career achievements brought him national fame, while his off-field conduct earned him admiration across generations.
Even after he retired from football, he continued to build wealth and maintain an active role in various business and charitable ventures. His name remains associated with the early dominance of the Green Bay Packers under coach Vince Lombardi, where Starr’s leadership at quarterback played a major role in their multiple championships.
Beyond football, Starr invested in real estate, ran successful business ventures, and worked in broadcasting. His personal life was marked by a long and stable marriage, strong family ties, and a commitment to helping others.

Early Life and Education
Bryan Bartlett Starr was born on January 9, 1934, in Montgomery, Alabama. He was raised in a modest home where hard work and discipline were valued. His father, Ben Starr, served in the military, while his mother, Lula Starr, managed the household. Starr attended Sidney Lanier High School, where he developed his football skills and also participated in baseball.
His exceptional ability on the field earned him a scholarship to the University of Alabama. While his college football career had ups and downs, he showed flashes of brilliance that would later define his professional career. Injuries limited some of his playing time, but his football intelligence and leadership qualities were evident to those who worked closely with him.
NFL Career and Achievements
In 1956, Bart Starr was selected in the 17th round of the NFL Draft by the Green Bay Packers. His draft position was low, but Starr quickly proved that he belonged in the league. When Vince Lombardi became head coach of the Packers in 1959, Starr’s career began to take a major upward turn.
Under Lombardi’s guidance, Starr became the starting quarterback and led the Packers to five NFL championships in the 1960s, including victories in the first two Super Bowls. He was named the Most Valuable Player in both Super Bowl I and II, cementing his place among the greats of the sport.
His playing style was based on accuracy, decision-making, and calmness under pressure rather than raw physical talent. This approach made him one of the most reliable quarterbacks of his era. By the time he retired in 1971, Starr had passed for over 24,000 yards and 152 touchdowns, achievements that were remarkable in his time.
Coaching Career and Business Ventures
After retiring as a player, Starr moved into coaching, eventually becoming the head coach of the Packers from 1975 to 1983. While his coaching record did not match his legendary playing career, it kept him connected to the game he loved.
In addition to football, Starr ventured into broadcasting, providing game analysis for television networks. This role gave him another source of income while keeping him visible to the public. He also engaged in business ventures, including automobile dealerships and real estate investments, which proved profitable.
His business dealings included ownership of multiple car dealerships in Wisconsin, which were well-regarded for their customer service and strong community ties. He invested in commercial and residential properties, adding to his asset portfolio.
Endorsements and Public Speaking
Starr’s clean public image and reputation for integrity made him a popular choice for endorsements during and after his playing career. He appeared in advertisements for sports equipment, insurance companies, and consumer goods brands.
He was also a sought-after public speaker, often addressing corporate events, sports banquets, and charity functions. His speeches focused on leadership, teamwork, and perseverance, which resonated with both sports and business audiences. These speaking engagements provided an additional income stream and kept him active in public life.
Personal Life and Family
Bart Starr married Cherry Morton in 1954, and their marriage lasted until he died in 2019. The couple had two sons, Bart Starr Jr. and Bret Starr. Family life was central to him, and he often spoke about the importance of loyalty and commitment in relationships.
Tragedy struck the family in 1988 when their younger son, Bret, died from a drug overdose. This deeply personal loss led Bart and Cherry to become involved in programs aimed at helping young people avoid substance abuse. Their charitable work in this area became a major part of their later lives.
Charitable Work
Starr dedicated much of his post-football life to helping others. He supported numerous charitable causes, including the Rawhide Boys Ranch in Wisconsin, a residential care facility for troubled youth. His fundraising efforts helped expand the reach and resources of the organization.
He was also involved in programs that promoted education, health, and youth sports. These efforts reflected his belief in giving back to the community and using his public profile for positive change.
Assets and Properties
Bart Starr’s wealth included valuable properties in Wisconsin and Alabama. He owned a comfortable home in Birmingham, Alabama, where he spent much of his retirement. His Wisconsin property allowed him to stay connected to the Packers community.
His assets also included valuable memorabilia from his playing career, such as championship rings, trophies, and awards. Many of these items held both financial and sentimental value. His car collection was modest, with a preference for classic and luxury models that reflected his taste for quality without unnecessary extravagance.
Political Involvement
While Bart Starr was not deeply involved in politics, he occasionally supported political figures who aligned with his values, especially those focused on community service and youth programs. He was more interested in social and charitable work than political campaigning.

Health Challenges and Later Years
In his later years, Starr faced health issues, including strokes and a heart attack. Despite these challenges, he remained active in public appearances for as long as he was able. His determination to continue supporting charitable causes even while facing health problems reflected his resilience.
He passed away on May 26, 2019, at the age of 85. His passing was widely mourned across the sports community, with tributes pouring in from former teammates, coaches, and admirers.
Estimated Net Worth
At the time of his passing, Bart Starr’s net worth was estimated at around 4 million US dollars. This wealth came from his NFL career earnings, coaching salaries, endorsement deals, business ventures, real estate holdings, and public speaking engagements. His disciplined financial habits and wise investments allowed him to maintain stability long after his playing days ended.
While his fortune was modest compared to some modern athletes, it was built on decades of hard work and consistent decision-making. He valued financial security and the ability to support his family and philanthropic efforts over extravagant spending.
Bart Starr’s life was defined by leadership, discipline, and service. From his legendary career with the Green Bay Packers to his lasting charitable work, he left behind both a financial and personal legacy that continues to inspire people across generations. His story shows that success is not only measured by trophies and titles but also by the positive impact one has on others.