The company Astronomer has recently tried to move forward after facing a wave of public attention linked to an incident during a Coldplay concert, where its CEO was recorded sharing an affectionate moment with a woman who was not his spouse.
That incident, which quickly went viral, led to the resignation of top executives. Now, the company has taken a new turn by bringing in someone connected to the music group involved in the story.
Gwyneth Paltrow, who was once married to Chris Martin, the lead singer of Coldplay, revealed through her X account on Friday that she has taken on a temporary role with Astronomer. The New York-based technology firm made this decision following a stretch of unwanted attention caused by events at the concert.
The incident that pushed Astronomer into public view took place when two of the company’s senior staff were caught on the stadium screen in a close embrace during a Coldplay show. That moment, displayed across the venue’s massive monitors, quickly gained attention.
Public Reaction to the Concert Moment
During the event, Chris Martin humorously commented on the situation when the couple’s image appeared, suggesting either they were romantically involved or very camera-shy. This comment only added to the buzz as people began to speculate and share the footage across social platforms.
Shortly after the concert clip began spreading, actress Gwyneth Paltrow appeared in a short video clip where she described her new role as a brief public face of an Astronomer. Known for her performances in “Iron Man” and “Shakespeare in Love,” she did not mention the viral moment directly but focused on addressing the company’s work.
She remarked that Astronomer had received many inquiries recently, and she had been asked to respond to the ones that came up most frequently. She ended her video on a positive note, saying the firm would now return to focusing on its primary mission—helping clients with data automation.
Resignations and Public Response
The faces caught on the concert screen were soon identified as CEO Andy Byron and HR executive Kristin Cabot. After their identities were confirmed, Byron stepped down from his role, followed by Cabot’s resignation. The spread of the video led to countless memes and social media content, with images of their startled expressions appearing widely online.
Following the viral reach of the KissCam moment, music streams of Coldplay’s tracks experienced a 20 percent increase according to Luminate, a group that collects data for the entertainment sector. While the company faced a public relations storm, it now hopes to return attention to its main business and technical services.
